Prior to the adoption of the Amendment Ordinance, there was limited regulation on the use and transfer of personal data for direct marketing activities. The April 2013 Amendment Ordinance now creates a new direct marketing regime (Part VIA of the Ordinance) to establish the rights and obligations of parties using personal information for direct marketing purposes or transferring personal information to a third party for marketing purposes. The Ordinance is now fully empowered to protect against the misuse of personal data by all concerned parties. This summary guide includes: • An introductory text with a section-by-section summary guide to all the amendments and changes to the amended Data Privacy Ordinance – All amendments and changes dealing with direct marketing matters which have just came into force on 1st April, 2013 are highlighted for easy reference • A reproduction of the exact Ordinance serving as a desktop reference guide at your fingertips • Helpful forms and documentation in the Appendices for readers’ need and interest – Privacy Council’s Guide on Direct Marketing – Legal Assistance Guide (which is now provided to all aggrieved parties) – Standard data request form – The LegCo report and results of the Octopus Rewards program investigation which led to the Ordinance being amended

 

Data protection continues to be an important issue in today’s inter-connected world. In the Asia Pacific region, the protection of personal data is considered a prerequisite in successfully maintaining business ties, and is of paramount concern when work crosses jurisdictions. This Second Edition of Data Protection Law in Asia updates and examines all the amendments to the data protection laws of the 12 jurisdictions in the Asia Pacific region, and now includes a detailed look at the information protection laws of Macau.

 

 

The updates and amendments in this text include among others:

• Australia’s Privacy Act 1988
• Hong Kong’s Personal Data (Privacy) Ordinance
• Japan’s Personal Information Protection Act
• Malaysian Personal Data Protection Act
• New Zealand’s Privacy Act 1993
• Philippines’s Data Privacy Act
• Singapore’s Personal Data Protection Act
• South Korean Personal Information Protection Act
• Macau’s Personal Information Protection Law

The text also considers the statutory definition of personal data and sensitive data within each jurisdiction, as well as:
• Data protection principles
• Responsibilities of the data user and data processor
• Rights of the data subject
• Roles and functions of the data protection authority
• Evaluation of performance of the functions of the data protection authority

The text is written and revised by a distinguished author team who are leading experts in Personal Data Protection Law:
• Professor Abu Bakar Munir, Faculty of Law, University of Malaya
• Associate Professor Siti Hajar Mohd Yasin, Faculty of Law, University of Technology MARA
• Md. Ershadul Karim, Faculty of Law, University of Malaya